Toy Designer Joe Ledbetter

Around two years ago I came across a video that provided an incredibly comprehensive look at the process that designer Joe Ledbetter works through to create a vinyl toy. One of my favorite aspects of this video is how the artist uses every practical means to arrive at his end result: written ideas, rough sketches on paper, multiple revisions and iterations of an idea, hands-on building and sculpting, keyboard and mouse digital manipulation/composing, and digital drawing with a cintiq graphic tablet.

Open the entire post to check out the video below.