Brand New (a site that reports on branding and logos) highlights the hand drawn lettering created for a famous food fair in Buenos Aires, Argentina. Keep this in mind as a great piece of reference and inspiration for our hand lettering projects this fall. See the full project on Behance
Those of you that have taken my classes before know that we usually spend at least some time in the Fall semester on block lettering. General Art students traditionally worked on a name design project early in the school year while alternating years of animation students created short animated films of their name transforming. This year I’d like to dive a bit deeper into hand lettering and make it a large part of what we do with our sketch journal warm-ups.